It’s always been photography, as cliche as it sounds there really isn’t any other industry I’ve been interested in. I just love imagery! I love how incredibly inspiring and creative it allows me to feel, and I think its amazing how powerful it can be, its so influential in todays world! Of course, it has its flaws, its very competitive and can be a difficult industry to understand but its always been my passion and I don’t think that will ever change.
Yes, it definitely is! All my current clients are fashion based as it is what I enjoy most. But I am hoping to introduce a little more portraiture into my portfolio via some personal projects I’m working on, which is exciting! So far I’ve focused mainly on editorial and commercial work to build my book up but now I’m at a point where I’d like to have the enjoyment of shooting something just for me, and I’ve always been a bit obsessed with portraits so I thought its probably a good place to start!
I’m constantly location scouting, so I’d already wandered up to have a scout around on the top floors of the National Temperance Hospital long before the shoot, and I instantly wanted to shoot up there. The derelict walls and peeled/flaking wallpaper looked amazing for a shoot location – a set designer’s dream! So once myself and Sarah (stylist) started discussing some ideas on doing an editorial around an androgynous theme, which is quite a popular vibe in the fashion scene right now. The shoot went super smooth and Highsnobiety were really happy with the final outcome, as were we! The silhouettes and textures Sarah used for the styling looked amazing against the derelict/gritty backdrop.
It’s hard not to, really. As a photographer I feel like you’re constantly analysing imagery, wondering how it’s been shot and what I maybe would have done. Most the photographers’ work I look at and follow is more about being inspired than it is about critic though, it pushes me to want to do better. My favourite right now is an american Photographer on Instagram called @thiswildidea. He travels around different states taking pictures of his dog and their adventures, and his work is simply amazing. I just ordered his book and it’s ideal coffee table material.
The main difference is the focus, Editorial work is much more concept based, so its more focused on creating a story and an ‘artistic vision’ than it is about the fashion. I love shooting them because I’m able to be more creative. I produce the majority of my editorials myself so it’s great to be able to create ideas and see them come to life once the team, location and models etc have all came together.
My campaign work is obviously more commercial as the main focus is on showcasing a collection in the best light and making sure you portray the brand correctly to be in keeping with their style. There’s more production on a campaign and it’s a lot more pressure, but so rewarding to be able to work on these bigger projects.
Theres loads of brands I’d love to work with, I’d probably be here all day if I was to list them off. I’d love the chance to be able to shoot over in LA again and work with brands such an Joyrich and Stussy; I’m a huge fan of their collections and LA is an amazing place to shoot. The light is incredible and it has a great creative vibe over there. Hopefully it wont be too long until I get to go back!
Ohhhh I’d probably go for alternative, rebellious and bold.
Camden has a huge creative vibe about it and is a very youthful and artistic place to be. I think that’s very influential on the street style. It’s definitely alternative, and the music scene and market stalls probably have the biggest influence over that.
Absolutely! There are loads of great spots around Camden for a shoot, It’s just waiting for the right ideas to fall in to place to suit the location. I’m sure it wont be long until I’m scouting around Camden’s streets!